Wayfinding is an umbrella term that describes the problem-solving process people go through when they need to navigate a physical space. Within this process, along with information gathering, landmarks, and environmental cues, wayfinding signage is one of the tools people use to both orient themselves and navigate successfully to their destination.
Wayfinding systems answer typical questions like:
At the very heart of it, wayfinding signage is about navigation. But it can also introduce a brand’s unique tone of voice, contribute to storytelling, and invoke specific emotions in your visitors. It typically includes words and symbols that tell people where they are and how they get to their destination.
Identification is the most common type of wayfinding signage. They tell users when they have arrived at their destination and serve as general wayfinding landmarks. Need to get your bearings? Identification signage is there for you. If you’re looking for Sales and you keep seeing signs for Human Resources, you know you’re in the wrong place. Make identification signs uncluttered and straight to the point. What does the sign signify? Someone should understand it in seconds.
General examples:
Directional signage helps people get to where they’re going, like a helping hand guiding them from wherever they are to their destination, one step at a time. They’re best used at junctions and areas without a clear traffic flow. Anyone unfamiliar with their surroundings benefits from diverse directional signage. It can be as simple as a sign at each junction sending people left or right. However, it may be as comprehensive as coloured floor stickers leading people directly to their destination. Continuity is key for directional signage. If a person becomes lost anywhere between two points using directional signage, it’s clear it is not working properly.
General examples:
Whereas identification signage marks a particular area, informational signage should give details of the overall facilities. These signs give users the supplemental information required while navigating and are best placed in an area with broad exposure. Receptions, waiting rooms and building entrances are popular examples. Signage should answer questions before they’re asked. Where are your toilet facilities? How late are you open? Do you have a lift? Informational signs should be universally understandable at a glance, symbols provide an ideal solution for this.
General examples:
Common uses of outdoor building signs:
Common uses of totems and monoliths:
Common uses of post and panel signs:
Regulatory signage is a proactive form of wayfinding, focused on safety, liability concerns and the setting of boundaries—what is and isn’t acceptable in your facilities. It’s used to establish and reinforce rules, safety standards and privacy expectations. Regulatory signage is generally big and bold. No frills—only a clear, concise, prominent message. A “No Parking” notice outside helps to keep operations running smoothly.
General examples:
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Focal Signs prides itself on unparalleled dealer and customer support. We’re only a success if you are! Because of that commitment Focal Signs offers the following support services:
Focal Signs prides itself on unparalleled dealer and customer support. We’re only a success if you are! Because of that commitment Focal Signs offers the following support services:
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We made our passion our profession.
general inquiries & quotes
Hours of Operation
Mon to Fri – 9:30 am to 5:00 pm
Sat & Sun –
By Appointment Only
